After his now-famous The World is Flat, which he wrote for the corporate world, Friedman turns to green consciousness hoping that the executive world, which patiently gave its ears to his views on globalisation, will now be ready audience for his anxiety and warning about global warming and the acceleration of the melting of glaciers. It is in view of this urgency that Friedman’s book, Hot, Flat, and Crowded, comes as one more addition to the increasing literature on climate change, a bold and decisive step to raise an environmentally conscious public and shake off any complacency.
A sincere diagnosis of the ecological problem facing humanity, Friedman’s book uses opinions of various experts in the field of environment whom he has interviewed or has had serious discussions with. He is, indeed, deeply concerned with the fatal tampering with nature and the reckless misuse of our surroundings and draws the reader’s attention to the contamination of soil, water and air, affecting vegetation, birds and wildlife, and also to those who have the arrogance to refuse to be persuaded.
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